Digital Marketplace
Digital Marketplace Both brands and retailers have begun to launch proprietary marketplaces and are inviting other brands to join. These brands include Anthropologie (“Curated by Anthropologie”), Madewell (“The Hometown Heroes Shop”), and Urban Outfitters (“UO MRKT”), and retailers such as Target and Walmart (see sidebar, “Noteworthy retailer-owned marketplaces”). We asked Darragh Mac Neill and Salvatore Scagliarini, senior industry experts at the European Investment Bank who are at work to develop this sector. Accenture forms alliance relationship with Ideoclick to provide expanded Amazon marketplace expertise to consumer brands. Online Marketplace In the same vein, a lot has been said - specifically during this last year - about how ecommerce is the future of retail and how it transforming the conventional brick and mortar sales model. Endless stream of articles, opinion pieces, and editorials have been written and many surveys have been conducted about COVID’s strengthening i